M. Raghavendra Rao is the Chief of Distribution here at Future Generali India Insurance Ltd. Currently; he is responsible for developing, setting up, expanding, and strengthening multi-channel retail across all geographies in India. He also handles other sales channels like agency, retail broking, motor, direct marketing, rural retail, virtual sales office, and travel.
Before joining FG in 2010, he was in charge of the largest geography for a leading P&C insurance provider. He started as a member of a small team, climbed his way to a management position, and led the team to a top position in the industry.
During his 11 years at FG, he has launched many new sales channels like direct marketing, rural retail, and virtual sales office. He also brings in a whopping 65% of the company’s total revenue. His continuous efforts for improving the retail channels have significantly brought up FG’s NPS ratings. His exceptional competency has also won him many awards, the most notable being the ET Award for Retail business.
Mr. Rao holds a Masters in Marketing Management from NMIMS and is a Fellow of the Insurance Institute of India.
Mr. Rao loves to spend his free time reading.
