FGII launches #DontBeAPlus1 campaign urging women to be mindful of their unique health needs while purchasing insurance
- The campaign, unveiled by Twinkle Khanna on International Women’s Day 2024, aims to shake up the status quo in health insurance, empowering women to take the reins of their health and financial independence
- Encourages them to break free from the traditional norm of being added as a secondary beneficiary and opt for comprehensive health insurance solutions suited to their needs.
Mumbai, March 08, 2024: Future Generali India Insurance marked International Women’s Day 2024 with the launch of a trailblazing initiative, the #DontBeAPlus1 campaign. Aimed at raising awareness about the necessity of having a comprehensive cover addressing the varied needs of women across different stages of her life, rather than being relegated to the status of a ‘plus1’ in a man’s health insurance policy, the campaign seeks to address gender disparity in health insurance.
Unveiling the #DontBeAPlus1 campaign, renowned author, columnist, and women’s rights advocate Twinkle Khanna emphasised the importance of women taking control of their health and financial well-being.
The campaign underscores the importance of women taking charge of their health and well-being by securing insurance coverage tailored to their specific needs. Future Generali India Insurance aims to empower women to prioritise their health and financial independence through this initiative, urging them to break free from the traditional norm of being added as a secondary beneficiary and opt for comprehensive health insurance plans.
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance, said, “At Future Generali India Insurance, Diversity, Equity and Inclusion is in our DNA, and all our efforts are aligned with this vision, be it at the workplace as an inclusive employer or as an inclusive insurer by way of the policies we design. Our market insights suggest that there is a gap between what women need in their insurance policy and what is currently being offered. Given their distinct anatomies, women's health needs vary from those of men, their health protection requirements differ and hence they need products that caters to their unique needs. With #DontBeAPlus1, we are encouraging women to give due importance to their specific health needs while signing up for an insurance policy.”
With a view to bridging the demand gap, Future Generali India Insurance has launched a comprehensive insurance plan “HEALTH POWHER” to empower women and cater to their varied health needs.
Commending Future Generali India Insurance for spearheading such a significant initiative and encouraging women to prioritise their health by opting for comprehensive health insurance plans, Twinkle Khanna, said, “I think it's great that Future Generali is helping women focus on their health by offering comprehensive women insurance solutions and they are leading the way in supporting their independence too. I'm excited to be part of this campaign, where women are taking care of themselves.”
Future Generali India Insurance’s latest film – A World full of +1s - showcases a literary award ceremony with the presenter on stage announcing the best author award going to Kumar’s+1. Reacting to this, Twinkle Khanna says, while it may sound a little absurd but it does happen, particularly in health insurance, wherein women get added as +1 in a man’s health insurance policies all the time. She then goes on to say women’s bodies and needs are different from men and hence it would not be right to settle for a health insurnace that is not designed keeping women’s needs in mind.
Ram Cobain, Chief Creative Officer, Mullen Lintas, said “What looks jarring in fiction doesn’t raise an eyebrow in real life. We played on this absurdity to highlight how women are added as ‘+1s’ in men’s health insurance. Our idea was launched on Women’s Day with a social disruption. Twinkle Khanna, our brand champion, changed her Instagram bio to ‘Kumar’s +1’ before explaining why she did so, via the film. ‘Don’t be a Plus One’ isn’t just a campaign; it is a movement to get women to reconsider their health cover. After all, women’s bodies and needs are different from men – their health insurance better be, as well.”
Agency Credits for #DontBeAPlus1 campaign
- Chief Executive Officer: Hari Krishnan
- Chief Creative Officer: Ram Cobain
- Executive Director: Sharon Picardo
- Executive Creative Director: Kapil Ojha
- Creative Team: Ashwin Joharapurkar, Sneha Rajan, Alekh Kudtarkar, Kartik Kumar, Akshta Nigudkar
- Vice President: Ankit Shastri
- Sr. Brand Services Manager: Thej Kiran
- Brand Services Manager: Abhijeet Shinde
- Associate Vice President Planning: Sanjna Saxena
- Brand Planning Manager: Divya Rao
- Production House: Oink Films
- Director: Shirsha Guha
- Executive Producer: Ramya Rao
About Future Generali India Insurance Company Limited:
Future Generali India Insurance Company Limited is a joint venture between the Generali Group, a 190+ years old legacy global insurance business with a majority 74% stake, and the Future Group. The Company was set up in 2006 with the objective of providing retail, commercial, personal, and rural insurance solutions to individuals and corporates in order to help them manage and mitigate risks. FGII broke even in FY 13-14 - a landmark achievement in just six years of operations.
Today, with Rs. 6,748 Crore of assets under management in FY 2023 and Gross Written Premium of Rs. 4,627 Crore Future Generali India Insurance has firmly established its credentials in the insurance segment. Currently, amongst India’s top 10 private general insurance players, Future Generali became a ‘Great Place to Work’ certified company for the 4th time in a row (November 2022–November 2023) as per prestigious Great Place to Work® Institute. The company is the proud recipient of several awards and recognition, the most recent being the Golden Peacock Awards 2022 for Excellence in Corporate Governance and The Economic Times Best Brands Awards 2022.
About Generali Group
Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 81.5 billion in 2022. With 82,000 employees serving 68 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.
Future Generali India Insurance Company Limited (IRDAI Regn. No. 132), (CIN: U66030MH2006PLC165287)| Regd. and Corp. Office: Unit No. 801 and 802, 8th floor, Tower C, Embassy 247 Park, L. B. S. Marg, Vikhroli (W) Mumbai- 400083| Website:https://general.futuregenerali.in| Email: fgcare@futuregenerali.in| Call us at: 1800-220-233 / 1860-500-3333 / 022-67837800| Fax No: 022 4097 6900| Health PowHER UIN: FGIHLIP24180V012324
Trade Logo displayed above belongs to M/S Assicurazioni Generali - Societa Per Azioni and used by Future Generali India Insurance Co. Ltd. under license.| For detailed information on this product including risk factors, terms and conditions etc., please refer to the product policy clause, consult your advisor or visit our website before concluding a sale. Health Products are eligible for deduction under section 80D of the Income Tax Act. Tax benefits are subject to change due to change in tax laws. ARN: FG-NL/PD/MKTG/EN/HEALTHPOWHERPRSSRELEASMARCH2024
