Future Generali puts 'Ability' ahead of 'Disability' in its latest campaign to raise awareness
- #DISABLEDBYYOURJUDGEMENT campaign urges masses to set free of their inherent biases and provide an equitable and fair working environment to the Specially Abled
- Re-affirms its commitment towards creating an all-inclusive workplace
Mumbai, November 25, 2022: Future Generali India Insurance (FGII) is celebrating Divers‘Ability’ week from 21st – 25th November 2022 in line with its commitment towards building an all inclusive and equitable workplace. This is a special initiative by FGII to mark the upcoming International Day of Disabled Persons on 3rd December, celebrate the contributions of our specially abled employees as also inviting further participation from the community. The celebration is complemented with the launch of a unique campaign #DISABLEDBYYOURJUDGEMENT’ which spreads the message to not let your judgement end up disabling your specially-abled colleagues.
The theme of the Divers‘Abilty’ week celebration revolves around spending ‘a day in the shoes of…’ encouraging employees to experience the possible constraints faced by the specially-abled persons using a three pronged approach that includes educating and sensitizing employees, helping them empathize, and recognizing specially-abled employees. The week long celebrations comprise a slew of experiential activities planned for employees to experience first hand the possible constrains that the specially-abled have to face every day. For instance, employees are provided special handouts to familiarize themselves with the Braille language requesting them to decode a special message in Braille, do activities while they are blind folded and ordering their lunch in sign language. Motivational speakers Virali Modi and Vineet Saraiwala have been invited to share their experiences, educate and sensitize employees. The event also featured a panel discussion, an exhibition of products made by the specially-abled and a talent show.
To commemorate the start of Divers‘Abilty’ Week, the company has released a short video as part of the #DISABLEDBYYOURJUDGEMENT campaign, which depicts how specially-abled employees are made to feel different by their peers at work place. It exemplifies how everyone should learn to look past someone's disability and appreciate them for who they are and what they can do.
According to Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance, “The Divers’Ability’ week celebrations at FGII is aimed at breaking inherent biases in the workplace and bridge the gap between our diverse employees in a healthy and innovative way. The video takes the narrative ahead and conveys the campaign's central message: 'YOUR JUDGEMENT IS MY DISABILITY.' When we see a specially-abled individual, it is easy to paint them with the brush of their disability and ignore their individualities and contributions in the workplace. Instead of telling them how you feel, the video demonstrates how it is time for us to listen. This Divers‘Ability’ week, our goal is to look at things through a positive lens, with an emphasis on ability and break biases in context to work environment. We are extremely proud to be an inclusive employer and invite anyone with the necessary skills to join our team and embark on a rewarding journey.”
About Future Generali India Insurance Company Limited
Future Generali India Insurance Company Limited is a joint venture between Future Group – the game changers in Retail Trade in India and Generali – a 190 year old global insurance featuring in the world’s 75 largest companies*. The Company was incorporated in October 2006 and received the IRDAI license in September 2007 with the objective of providing retail, commercial, personal, and rural insurance solutions to individuals and corporates to help them manage and mitigate risks.
FGII has been aptly benefitting from the global Insurance expertise in diverse classes of products of Generali Group and the Indian retail game-changer Future Group. Having firmly established its credentials in this segment and effectively leveraging on the skill set of both its JV partners, FGII has evolved to become a Total Insurance Solutions Company.
*As per Fortune Global 500 Ranking (2022)
*Future Generali India Insurance is certified ‘Great Place to Work’ (December2021-November 2022)
About Generali Group
Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world, with a total premium income of € 75.8 billion in 2021. With more than 75,000 employees serving 67 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.
Future Generali India Insurance Company Limited (IRDAI Regn. No. 132), (CIN: U66030MH2006PLC165287)| Regd. and Corp. Office: Unit No. 801 and 802, 8th floor, Tower C, Embassy 247 Park, L. B. S. Marg, Vikhroli (W) Mumbai- 400083| Website: https://general.futuregenerali.in| Email: fgcare@futuregenerali.in| Call us at: 1800-220-233 / 1860-500-3333 / 022-67837800| Fax No: 022 4097 6900| Trade Logo displayed above belongs to M/S Assicurazioni Generali - Societa Per Azioni and used by Future Generali India Insurance Co. Ltd. under license.|ARN: FG-NL/PD/MKTG/ENG/DIVERSITYWEEKCELB21TO25S25NOV22
