Future Generali India Insurance covers 21 villages across Sikkim through insurance awareness campaign
Organises Van Campaign to raise awarenes around health, motor, and crop insurance
Sikkim, September 16, 2024: Future Generali India Insurance Co. Ltd. (“FGII”), one of India's leading private general insurance players, organised an awareness campaign in Sikkim to educate prospects about the importance and benefits of various types of insurance, including health and motor. The 7-day long van campaign commenced on August 23 and covered approximately 21 villages across Sikkim.
FGII has been appointed by the Insurance Regulatory and Development Authority of India (IRDAI) as the lead insurer in Sikkim to increase insurance penetration in the state. As a part of the campaign, FGII organised a series of engaging activities, including performance art, question and answer sessions, and a lucky draw to engage the local residents.
The primary goal of the van campaign was to educate and raise awareness about the importance and benefits of insurance in Sikkim. It aimed to guide prospects on how to access and benefit from various insurance options, ensuring they make informed decisions regarding their insurance needs.
Commenting on the initiative, Ruchika Malhan Varma, Chief Marketing, Customer and Impact Officer at Future Generali India Insurance, said, “Our campaign aims to raise awareness about various types of insurance, including health and motor, while emphasizing the essential role these products play in managing unexpected expenses and ensuring financial security during emergencies. As a company, we are committed to being lifetime partners to our customers, equipping them with the knowledge necessary to make informed decisions about their insurance needs.”
The van campaign in Sikkim aligns with FGII's broader strategy of increasing insurance penetration across India. FGII has been at the forefront of creating awareness about insurance and has launched several programs and initiatives across the country to achieve this objective.
About Future Generali India Insurance Company Limited:
Future Generali India Insurance Company Limited is a joint venture between the Generali Group, a 190-year-old legacy global insurance business with a 74% majority stake, and the Future Group. The Company was set up in 2006 to provide retail, commercial, personal, and rural insurance solutions to individuals and corporates to help them manage and mitigate risks. FGII broke even in FY13-14 - a landmark achievement in just six years of operations.
Today, with over Rs. 7,473 Crore of assets under management in FY 2024 and Gross Written Premium of Rs. 5,003 Crore, Future Generali India Insurance has firmly established its credentials in the insurance segment. Currently, amongst India’s top 10 private general insurance players, Future Generali became a ‘Great Place to Work’ certified company for the 5th time in a row (October 2023–October 2024) as per the prestigious Great Place to Work® Institute. The Company is the proud recipient of several awards and recognition, the most recent being the Golden Peacock Awards 2022 for Excellence in Corporate Governance and The Economic Times Best Brands Awards 2022.
About Generali Group
Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With almost 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.
