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Future Generali India Insurance presented “Bhuler Mashul” (Galti ka Ehsaas) - street play to demonstrate importance and need of insurance

Conducted by the ‘Shilpo Tirtho’ group with over 16 shows in total, across the blocks of Sadar, Mohanpur, Agartala and Jirania

Future Generali India Insurance, a joint venture between Future Group and Generali Insurance, in line with IRDAI’s plan to bring about complete Insurance literacy in the state of Tripura, presented ‘Bhuler Mashul’ (Galti ka Ehsaas), a street play to demonstrate the importance and need of insurance. It was conducted from January 23-26 across the blocks of Sadar, Mohanpur, Agartala and Jirania (in West Tripura District) by the ‘Shilpo Tirtho’ group with over 16 shows in total.

Commenting on the initiative, Easwara Narayanan, Chief Operating Officer, Future Generali India Insurance Company Limited said, “These plays are targeted towards youth, children and elderly with a view to stir up emotions, create awareness and lead the way towards positive approach in imbibing insurance knowledge. The play was based on educating the people on the need and importance of Health, Personal Accident and Motor insurance and also shared some Road Safety Tips.”

In recent years, street theatre has picked up pace and has acquired an image of a more moral nature with just the right kind of fun. The catchy phrases and songs, crisp script, humour and loudness helped in making a long lasting and powerful effect on viewers. The lack of a formal atmosphere added to its appeal and gave it a real-life feel. It not only enlightened the people in West Tripura but also gave the citizens a platform to voice their opinion/raise questions related to insurance.

“Better known as ‘nukkad-natak’ today, it is perhaps the best way to connect with the common man and the youth. “Bhuler Mashul” was an intimate, brief, direct play which addressed the message head-on with the help of drama.”, Narayanan added.

Future Generali India Insurance Company Limited is one of the few insurers championing the cause of Insurance Awareness and Consumer Education in the state with specific focus in the district of West Tripura.


Future Generali India Insurance Company Limited is a joint venture between Future Group – the game changers in Retail Trade in India and Generali – a 184 years old global insurance group featuring among the world’s 50 largest companies. The company was incorporated in September 2007 with the objective of catering to a country which was on the threshold of explosive expansion. Future Generali India has been aptly benefitting from the Indian expertise and network of Future Group and the global insurance insight in diverse product classes of Generali Group. It provides a comprehensive solution to customers and enterprises through retail, commercial, personal and rural product offerings. Having firmly established its credentials in this segment, Future Generali, effectively leveraging on the skill set of both its JV parents, has evolved to become a Total Insurance Solutions Company.