Future Generali Insurance launches new campaign to expand its car insurance portfolio
Plans to target customers at over 200 Future Group outlets across India through a unique promotional initiative
Mumbai, November 25, 2008: Future Generali, the insurance venture joint venture between the Future Group of India and Generali Group of Italy today announced the launch of a unique promotional initiative aimed at attracting new customers to its fold. Customers visiting any of the Future Group retail outlets nationwide from 25th November 2008 to 20th January 2009 can participate in a unique and simple contest by dropping their car insurance details in a drop box.
The contest results will be declared in February 2009 and the two lucky winners will receive a brand new Chevrolet Spark car each. Participants can submit their forms at retail outlets like Big Bazaar, Pantaloons, Food Bazaar, e-Zone, Home Town, Furniture Bazaar, KB Fair Price and Brand Factory. Customers visiting any of these outlets can also avail the free vehicle inspection facility to be offered for 4-wheeler owner at these retail outlets during the contest period.
Kishore Biyani - Chairman Future Group, speaking on the launch of the new promotional initiative, said, “Future Generali is creating a new concept of financial distribution in India. The inimitable MallAssurance™ channel is our effort to reach out to retail customers directly where she/he shops and aid their buying decision as a family.
The early signs of acceptance from the customers, reaffirms our confidence that the Indian retail customer is open to innovation. It also testifies the immense confidence and goodwill that both the Future Group & Generali enjoys with customers.
This exciting promotion will increase awareness and interest in both the ‘MallAssurance™ channel and Future Generali as a Total Insurance Solutions provider. The Brand’s launch campaign with the tag line “Ek Shagun Zindagi Ke Naam” is in line with our customer insight that all of us, in our happiest moments, always wish that the moment will last forever. Future Generali wants to be the brand that helps customers - stay blessed”
Future Generali in its first year of operation is making its presence felt all over the country and has been able to garner a first premium income of over Rs.100 crores from its Life and Non Life businesses. It aims to set up over 100 composite branch offices by the end of this financial year offering both Life and Non Life business where Advisors can sell both Life & Non Life Insurance solutions to their clients. This holistic Total Insurance Solutions model adopted by Future Generali is a significant differentiator from other insurance companies in the market today and also offers customers a one-stop-shop for all insurance needs.
Future Generali pioneered the concept of distributing insurance products through its ‘MallAssurance™ channel besides other conventional sales channels to sell its insurance solutions. It has seen early positive acceptance from retail customers with over 2.75 lakh customers picking up policies across the counter at retail outlets.