Future Generali’s outdoor campaign advocates equal rights for LGBTQIA+ community
- Opens the family definition to include LGBTQIA+ community & live-in partners -
- Aims at providing a level playing field to individuals representing the LGBTQIA+ community -
Mumbai, January 02, 2023: Future Generali India Insurance Company Limited (FGII), India’s leading private general insurance player, has launched a campaign that puts a spotlight on providing the LGBTQIA+ members in a live-in relationship an equal opportunity to secure their health insurance needs. Staying true to its ‘Inclusion’ agenda and intent of being an ally to the LGBTQIA+ community, the insurer has expanded its definition of ‘family’ across all its retail health insurance offerings, to include LGBTQIA+ community and live-in partners.
The first-of-its-kind brand campaign, represented by two real life, same sex couples, demonstrates the organization's commitment to Diversity Equity & Inclusion, both as an employer and as an insurer. The campaign runs across the central theme of redefining the term ‘family’ to include live-in partners, including same sex partners. The campaign is launched on digital and on Out Of Home (OOH) platforms in Mumbai, Delhi, Gurugram, Goa and Bangalore and will be live for 3 weeks starting January 01, 2023.
Commenting on this campaign, Ms. Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance Company Ltd. said, “We are conscious of the challenges faced by the LGBTQIA+ community. We believe the LGBTQIA+ community is of prominence and the individuals from the community deserve the right to avail of similar protection solutions alike any other individual. As insurers, we believe that we have a moral and societal responsibility to provide a level playing field to all sections of the society devoid of their personal preferences.”
Further, Ms. Varma added that, “As a brand that stands for Innovation and Human Touch, we are committed towards providing need based and innovative solutions that resonate with our customers’ evolving needs. This offering is a step in the direction of making the first move by the insurance industry towards focusing on inclusive protection plans for the LGBTQIA+ individuals. At FGII, driving inclusion across various sections of the society and the communities we operate in is central to our ‘Life-time partner’ behavior.”
About Future Generali India Insurance Company Limited
Future Generali India Insurance Company Limited is a joint venture between Future Group – the game changers in Retail Trade in India and Generali – a 190 year old global insurance featuring in the world’s 75 largest companies*. The Company was incorporated in October 2006 and received the IRDAI license in September 2007 with the objective of providing retail, commercial, personal, and rural insurance solutions to individuals and corporates to help them manage and mitigate risks.
FGII has been aptly benefitting from the global Insurance expertise in diverse classes of products of Generali Group and the Indian retail game-changer Future Group. Having firmly established its credentials in this segment and effectively leveraging on the skill set of both its JV partners, FGII has evolved to become a Total Insurance Solutions Company.
*As per Fortune Global 500 Ranking (2022)
*Future Generali India Insurance is certified ‘Great Place to Work’ (December2021-November 2022)
About Generali Group
Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world, with a total premium income of € 75.8 billion in 2021. With more than 75,000 employees serving 67 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.
Future Generali India Insurance Company Limited (IRDAI Regn. No. 132), (CIN: U66030MH2006PLC165287)| Regd. and Corp. Office: Unit No. 801 and 802, 8th floor, Tower C, Embassy 247 Park, L. B. S. Marg, Vikhroli (W) Mumbai- 400083| Website: https://general.futuregenerali.in| Email: fgcare@futuregenerali.in| Call us at: 1800-220-233 / 1860-500-3333 / 022-67837800| Fax No: 022 4097 6900| Trade Logo displayed above belongs to M/S Assicurazioni Generali - Societa Per Azioni and used by Future Generali India Insurance Co. Ltd. under license.|ARN: FG-NL/PD/MKTG/ENG/LGBTQAPRESSRELASECAMGAIN02JAN22
