General Motors India and Future Generali tie-up opens new avenue for consumer engagement
Shoppers at Future Group outlets win the bestselling
Chevrolet Spark through lucky draws
Mumbai, April 27, 2009: Capitalizing on the popularity of its bestseller mini-car Chevrolet Spark, General Motors had entered into a tie-up with Future Generali (an insurance joint venture between the Future Group of India and Generali Group of Italy) as part of a joint campaign titled, Aaja Meri Gaadi Mein Baith Ja. Retail shoppers at Future Group outlets were given an opportunity to win two Chevrolet Sparks by participating in a contest by filling an entry form and answering two simple questions on the Future Group and General Motors brands. As part of the initiative, Future Generali also offered free vehicle inspection facility for 4-wheeler owners, thereby providing instant competitive motor insurance solutions catering to the need of the customer. The two winners of the contest were announced today in Mumbai in a lucky draw.
The contest was conducted across 60 cities nationwide in over 200 Future Group retail formats including Big Bazaar, Food Bazaar, Pantaloons, Home Town, E-Zone, Brand Factory, KB Fair price shop & Furniture Bazaar. The Chevrolet Spark was also displayed in select stores and malls across the main cities. This tie-up ensured increased awareness and interest in the MallAssurance™ channel wherein select Insurance options of Life and General Insurance are provided through Future Group retail outlets across the country. Future Group retail outlets across the country, register 2 crore unique footfalls in a year.
Commenting on the tie-up, Mr. Ankush Arora, Vice President, Sales, Marketing and Aftersales, General Motors India said, “The countrywide popularity of the Chevrolet Spark has facilitated higher footfalls for Future Group stores, while on the other hand, the pan-India presence of the Future Group stores ensured additional promotional avenues for the Chevrolet Spark – already a bestseller in metro cities. GM India’s tie-up with Future Generali has definitely increased the traction of both
brands, ensuring a positive rub-off in sales for both partners through this low-cost, high-impact initiative. Retail shoppers availed this opportunity to have a close look at the Chevrolet Spark as well as a chance to win this bestselling mini-car through the lucky draw.”
Speaking on the occasion, Mr. Deepak Sood, CEO & MD, Future Generali India General Insurance said, “Future Generali’s tie-up with General Motors India is a reflection on our endeavor to constantly evolve and provide innovative solutions to fulfill the general insurance needs of customers. 50 percent of the motor vehicles in India are not insured and we see a huge potential in this market. We are also introducing new offerings in the Auto Insurance category, like variable depreciation and alternate depreciation products. The response to the ‘Aaja meri gaadi mein baith jaa’ campaign was extremely encouraging and it provided us with an engaging medium to reach out to patrons of Future Group malls.
It may be recalled that the Chevrolet Spark has won the JD Power Award two years in a row (2007 and 2008) for its class-leading quality attributes and is also rated best-in-class in terms of fuel economy (at 16.9 kpl) by auto experts across India.
Future Generali is currently active through 100 offices across 80 cities and over 27000 licensed advisors. Besides this large network of agents & branches, Future Generali actively offers their Insurance solutions across 250 Future Group retail outlets in India
General Motors India has two state-of-the-art manufacturing facilities at Halol in Gujarat and Talegaon in Maharashtra. General Motors India manufactures the Chevrolet Optra Magnum, Chevrolet Aveo, Chevrolet SRV, Chevrolet Aveo U-VA, Chevrolet Spark, Chevrolet Tavera and Chevrolet Captiva for the Indian market.
