Introducing D.I.Y HEALTH – a revolutionary health cover for the bespoke generation
- Now choose what you need – a choice of 20 modular features alongside an exhaustive base plan
- A recent study by FGII and Unomer highlighted the growing customer aversion to the inclusion of standardised features in a health insurance plan
Mumbai; June 1, 2023: Ever opted for a health insurance plan, unsure about the usage of several features that come with it? That puts you amongst the 94% of probable health insurance customers and intenders, according to the recent survey published by Future Generali India Insurance (FGII), in association with Unomer.
In line with its promise of being a ‘Lifetime partner’ for its customers, FGII is constantly invested in listening to their evolving needs and bringing alive new customer propositions that speak to their asks. Sensing the growing need for customization, FGII introduces its new health insurance plan – D.I.Y HEALTH, with unmatched flexibility and power to choose. D.I.Y HEALTH comes with an exhaustive base plan comprising of 17 features and 20 optional covers. This plan enables customers to design their personalised tailor-made policy in tune with their health insurance needs. This means features such as maternity cover, critical illness booster, air ambulance, as also accidental death cover can be available on-demand, as against it being a mandatory feature.
Commenting on the launch, Anup Rau, Managing Director and CEO, Future Generali India Insurance Company Ltd, said, “D.I.Y HEALTH is a powerful tool that aids individuals in taking control of their financial well-being. With D.I.Y HEALTH, customers will become architects of their own protection, building customised plans that suit their unique health needs. By embracing the principles of self-reliance and customisation, D.I.Y HEALTH enables customers to design tailored solutions that address their unique risks and needs.”
FGII conducted a survey in association with Unomer involving 1500+ respondents across 14 Indian cities. The survey indicated that most customers feel current health insurance policies lack customisation, and 94% would prefer to customise their health insurance policies if possible. The primary reason to opt/prefer customisation is to have the ’flexibility to include relevant features as per their needs at different stages of life. Most (8 in 10) consumers looking for customisation of health insurance are willing to pay an additional premium and opt for the insurance they require specifically rather than paying for something they don’t need.
About Future Generali India Insurance Company Limited:
Future Generali India Insurance Company Limited is a joint venture between the Generali Group, a 190+ years old legacy global insurance business with a majority 74% stake, and the Future Group. The Company was set up in 2006 with the objective of providing retail, commercial, personal, and rural insurance solutions to individuals and corporates, in order to help them manage and mitigate risks. FGII broke even in FY 13-14 - a landmark achievement in just six years of operations.
Today, with Rs. 6,748 Crore of assets under management in FY 2023 and Gross Written Premium of Rs. 4,627 Crore Future Generali India Insurance has firmly established its credentials in the insurance segment. Currently, amongst India’s top 10 private general insurance players, Future Generali became a ‘Great Place to Work’ certified company for the 4th time in a row (November 2022–November 2023) as per the prestigious Great Place to Work® Institute. The company is the proud recipient of several awards and recognition, the most recent being the Golden Peacock Awards 2022 for Excellence in Corporate Governance and The Economic Times Best Brands Awards 2022.
About Generali Group
Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 81.5 billion in 2022. With 82,000 employees serving 68 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.
About Unomer
Unomer is a leading mobile market research platform. It reaches millions of consumers through a network of mobile apps and gathers consumer insights, feedback and opinions through interactive in-app surveys.
